The Hit Factory

The Hit Factory built its storied history by being a top-shelf destination recording facility for many of the world's greatest artists and bands. 50 years after its inception, we thought it was time to bring the sound of The Hit Factory rooms to everyone. After all, not everyone can get to New York or London to track and mix their songs.

HitVerb is a collaborative effort with years in the making. Historically, there have been a total of 26 recording studios across the seven Hit Factory locations since 1975. 12 of the room reverbs within HitVerb were collected over the years as impulse responses and proprietary captures.

Seminal albums were recorded and mixed within all of these studios; pop, rock, R&B, hip-hop, blues, jazz, and soundtracks we all have come to listen to during the past half century. We’re confident you’ll enjoy using these spectacular sounding virtual live rooms on your productions for many years to come.