The Hit Factory HitVerb Convolution Reverb Plugin  From Other

The most legendary rooms of all time — now at everyone’s studio.

HitVerb is a convolution reverb plug-in for use in your DAW of choice, developed in close partnership with Troy Germano, CEO of The Hit Factory Studios. HitVerb delivers the sounds of the most sought-after rooms of The Hit Factory recording studios, where countless legendary records have been recorded. You instantly get the  vibe and ambiance The Hit Factory is known for when adding HitVerb to your tracks - and you don’t even have to book session time or fly to New York. 

HitVerb’s impulse responses are the real deal - they were produced right within the same hallowed halls responsible for the reverb heard on platinum records from artists like Stevie Wonder, Bruce Springsteen, Whitney Houston, Celine Dion… just too many A-listers to list, really.

HitVerb has been designed to be easy to use for even the first-time producer, while delivering audio quality that professionals can stand behind.

12 Legendary Rooms.

HitVerb provides you with 12 rooms from Hit Factory studios across the globe, including NYC and London, each with their unique sonic signature. 

Detailed descriptions of each room are included in HitVerb, including which of your favorite artists recorded which albums in which rooms.

HitVerb includes presets created by top studio engineers, and it’s easy to store and recall your own. 

Full control.

HitVerb gives you full control over your virtual mic distance as well as position, including height and width. You get three mic options to choose from: Neumann® U67s, Coles® 4038 Studio Ribbons, and Sennheiser® MKH 800 Twins.

Shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up. 

The shape controls include low and high-cut filters and tail length… and you can even add or remove carpet to the floor at the click of a button to dampen reflections or open them up. 

Convolution; Not Convoluted.

As distinct from analog reverb processors like plates, chambers, or springs, convolution reverb is a digital reverb type that is created using impulse responses recorded in real-world physical environments. Test signals like sweeps and white noise are played in the desired acoustic space and recorded through various microphones - usually a matched stereo pair. Once captured, this impulse response data is used to accurately recreate the behavior of an acoustic space as it applies to musical sources.

Some reverbs can be hard to use, presenting too many tweaky options at the expense of usability. We made sure to design HitVerb with a streamlined, intuitive UI that’s easily understandable by everyone.

About The Hit Factory Studios

Since their start in 1969, The Hit Factory recording studios have existed in six different locations in New York City and London. With countless hits tracked at The Hit Factory studios, they’ve been earning their name for over 50 years. 

The Hit Factory

The Hit Factory built its storied history by being a top-shelf destination recording facility for many of the world's greatest artists and bands. 50 years after its inception, we thought it was time to bring the sound of The Hit Factory rooms to everyone. After all, not everyone can get to New York, London to track and mix their songs.

“HitVerb is a collaborative effort with years in the making. Historically, there have been a total of 26 recording studios across the seven Hit Factory locations since 1975. 12 of the room reverbs within HitVerb were collected over the years as impulse responses and proprietary captures. 

Seminal albums were recorded and mixed within all of these studios; pop, rock, R&B, hip-hop, blues, jazz, and soundtracks we all have come to listen to during the past half century. We’re confident you’ll enjoy using these spectacular sounding virtual live rooms on your productions for many years to come.

Troy Germano