AER Amplifiers are one of the world’s leaders in acoustic instrument amplification. Whether you’re playing archtop, acoustic guitar, nylon-string guitar or bass, AER places an emphasis on clarity, fidelity and portability. Please feel free to contact Sound Pure to determine the right AER amp for you.
Since 1986 Susanne Janz-Eisenmann, Michael Eisenmann and Udo Rýsner have been working together in a team in various lines of the music sector - as retailers, in the repair field, as acoustic specialists and developers. "Learning by doing", the "passion" for acoustic instruments, "good sound" and the "daily removing of obstacles" have shaped the development from the beginning.
One does not become a manufacturer overnight. Exceptional solutions do not just come out of the blue. To commit oneself implies: a wave starts rolling which is difficult to keep up with, even when trying hard.
Production hall, machines, finding one's self, staff, manufacturing processes, being on the wrong track, not giving up, work safety, reliability, series production, setbacks, further developments, mistakes, customer contacts, expectations, disappointments, international contacts, trade fairs, wholesalers, multilingualism, operation instructions, warranty claims, product line, competition, business letters, financing, marketing strategies, remaining true to oneself - a great deal of things at once. A whirl between euphoria and stackoverflow.
Since 1992 they have been working to make AER the hallmark of acoustic amplification. High-quality components with minimal tolerances, sophisticated circuit technology, calculating constitute the basis to convert plans into melodious sound. More than 20 employees are busy equipping, checking, documenting, installing, assembling, and checking all over again. In the company electronics still means a great deal of manual work. Measuring and simulation do not suffice. In the end, every single amp is played and checked for sound and function.
They work for the musician's everyday task, and that is "live"