Michael Robinson, the founder of Eastwood, started out buying and selling rare electric guitars. The difficulty and cost in obtaining these instruments, along with what he calls the all-too-often “sketchy quality that played like crap” led him to start a company building his own revivals from the edges of rock history. Eastwood has reinvented models and even worked with existing luthiers such as Jeff Senn to bring iconic and unique instruments to a wider player base. The result is a wide variety of instruments with a visual and sonic aesthetic all their own, coupled with an improved and smooth playability derived from modern build techniques. Each instrument is factory-milled and then hand-assembled and inspected by a seasoned pro in Chicago or Liverpool. Eastwood-playing artists include Warren Ellis, Jack White, Bill Nelson, Nick Valensi, and more! Since 2014, Eastwood also has a custom shop where they crowd-source new models for future production.