Come see our new and improved showrooms!
That’s right folks! Our electric guitar showroom just got a serious glow-up: fresh paint on the walls, upgraded lighting that makes finishes pop and fretboards shine, and a whole lot more guitars hanging within arm’s reach. The room feels bigger, brighter, and way more inspiring—like walking into a wall-to-wall riff library. Come in, pull one down, feel the resonance, and hear exactly how each guitar sits in the mix under clean, clear light. It’s the perfect stage to find your next favorite.
Sound Pure
Electric Guitar Showroom:
732 Washington Street
Durham, NC 27701
Acoustic Guitar Showroom & Studio:
808 Washington Street
Durham, NC 27701
Got some old gear? We do buyouts, Trades, and Consignment!
Haven’t picked up that guitar in a while? Maybe you have some rack gear that could go towards your next dream piece? We can help! Relationship-driven, team-powered, results-focused: we’re here to match you with an instrument or rig that moves you now and supports where you’re headed next.
Schedule your visit with an expert
Set a weekday appointment and we’ll roll out the red carpet—one-on-one with a specialist who listens first, learns your taste, and pulls the right guitars (including the hidden gems in the back).
In-person, Appointment-Only Hours:Monday – Friday 10 a.m. to 7 p.m.
Prefer to roam? Wander in on a Saturday!
In-person, Open House Saturday:Saturday 11 a.m. to 5 p.m.
Have some questions? Our team of experts are here for you! Call or Email us at:
(888) 528-9703 or sales@soundpure.com
Expert Telephone Hours:Monday – Friday 10 a.m. to 7 p.m.Saturday 11 a.m. to 5 p.m.
Try Before You Buy!
Playing is believing. Not near Durham, NC? Ask about our Try-Before-You-Buy Program and hear the difference in your own space!
Neck to nut, fret to finish — our luthier signed off.
We’ve got the biggest collection in our history—boutique newcomers, iconic vintage, and exceptional pre-owned pieces, all dialed in by our world-class luthier, Rob Sharer. Every setup is done with intention so playability, intonation, and feel are spot on.
Come Check out our New and Improved studio!
Now featuring an amazing hybrid of digital, analog, and vintage!
Plenty of new goodies in our studio!
Our studios are freshly updated too—an inspiring hybrid of digital, analog, and vintage. We test and make music here daily, so when we recommend a chain or guitar/amp combo, it’s because we’ve lived with it under the red light.
Wanna book a session in our studio?
Booking in our studio is easy peasy! just follow the link below, give us your info, and it’s yours for the day!
Want to see what we carry?
Browse our guitars, and pro audio equipment online, and then make an appointment to come by and try them out. If you don’t see what you’re looking for or have any questions about gear, don’t hesitate to contact us!
Pro Audio Gear
Electric Guitars & Amps
