{"id":2100,"date":"2017-12-06T21:27:05","date_gmt":"2017-12-06T21:27:05","guid":{"rendered":"https:\/\/www.soundpure.com\/blog\/?page_id=2100"},"modified":"2019-06-26T21:58:26","modified_gmt":"2019-06-26T21:58:26","slug":"luthier-certification-2","status":"publish","type":"page","link":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/","title":{"rendered":"Luthier Certification at Sound Pure"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.101&#8243; next_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_fullwidth_header title=&#8221;LUTHIER CERTIFICATION AT SOUND PURE&#8221; subhead=&#8221;Your Guarantee to Buying with Confidence&#8221; background_layout=&#8221;dark&#8221; header_fullscreen=&#8221;on&#8221; header_scroll_down=&#8221;on&#8221; scroll_down_icon=&#8221;%%4%%&#8221; content_orientation=&#8221;bottom&#8221; _builder_version=&#8221;3.0.101&#8243; title_font=&#8221;|800|||||||&#8221; title_font_size=&#8221;72px&#8221; title_font_size_phone=&#8221;50px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_text_color=&#8221;#ffffff&#8221; title_text_shadow_style=&#8221;preset2&#8243; title_text_shadow_color=&#8221;rgba(0,0,0,0.5)&#8221; subhead_font=&#8221;|700|||||||&#8221; subhead_font_size=&#8221;28px&#8221; subhead_text_color=&#8221;#ffffff&#8221; subhead_line_height=&#8221;1.5em&#8221; subhead_text_shadow_style=&#8221;preset2&#8243; subhead_text_shadow_color=&#8221;#434343&#8243; background_image=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/Luthier-Certification-Page-Still.jpg&#8221; parallax=&#8221;on&#8221; background_video_mp4=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/Luthier-Header-Video.mp4&#8243; text_shadow_style=&#8221;preset2&#8243; text_shadow_color=&#8221;rgba(67,67,67,0.4)&#8221; text_orientation=&#8221;left&#8221; image_orientation=&#8221;center&#8221; custom_button_one=&#8221;off&#8221; button_one_icon_placement=&#8221;right&#8221; custom_button_two=&#8221;off&#8221; button_two_icon_placement=&#8221;right&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.0.101&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#e3e3e3&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.101&#8243;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243;][et_pb_image src=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/Luthier-Cert-Icon.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.0.100&#8243; \/][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.0.101&#8243;]<\/p>\n<h2>What is the Sound Pure Luthier Certification Process?<\/h2>\n<p>Only the most comprehensive inbound analysis and setup of any business in the industry! Because instruments are not boxed goods and should never be treated as such, our luthier, Rob Sharer, makes sure that every instrument that goes out the door is in top shape and worthy of its world-class status.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.0.101&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<h2>Beauty Is More Than Lacquer-Deep<\/h2>\n<p>It should\u00a0go without saying that we love beautiful guitars, but it\u2019s about a lot more than that. A fretted instrument is first and foremost about playability and resonance. The most beautiful instrument in the world is only as good as\u00a0its underlying function as a highly precise musical instrument. So as musicians and performers ourselves, &#8220;we sell \u2019em the way we want to own \u2019em.&#8221; This means checking thoroughly for:<br \/>\n&nbsp;\n<\/p>\n<ul>\n<li>Structural integrity<\/li>\n<li>Condition<\/li>\n<li>Neck straightness and angle<\/li>\n<li>Fret condition (wear, levelness, degree of polish)<\/li>\n<li>Action height and consistency<\/li>\n<li>Electronics function<\/li>\n<li>Nut slotted to the correct depth and gauge, etc.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/IMG_1244.jpg&#8221; _builder_version=&#8221;3.0.100&#8243; \/][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_testimonial author=&#8221;Brandon Watson&#8221; background_layout=&#8221;light&#8221; quote_icon_color=&#8221;#505050&#8243; _builder_version=&#8221;3.0.100&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cFor me, a guitar purchase is two things: it&#8217;s a working instrument that I rely on for live and recording performances, but it&#8217;s also an emotional investment into a guitar that I believe in. And in these new days of online purchasing, I really need to trust that the person working on my guitar is not just a \u2018luthier\u2019 in name, but someone who is a luthier as defined by their devotion, passion, and execution of the craft. Mr. Sharer is definitely the kind of luthier I would trust working on my guitar investments.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][et_pb_testimonial author=&#8221;Mark Dunn&#8221; company_name=&#8221;markdunnguitar.com&#8221; background_layout=&#8221;light&#8221; _builder_version=&#8221;3.0.100&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Rob did a neck reset, a custom fretboard contour, and put stainless steel frets on my HD28. The work was flawless. Rob is world class.&#8221;<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][et_pb_testimonial author=&#8221;Rod Abernethy&#8221; background_layout=&#8221;light&#8221; _builder_version=&#8221;3.0.100&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Rob&#8217;s attention to detail is amazing. He was able to fine-tune my new Boucher to meet my style of playing and it now plays like a dream. Rob has always gone beyond the call of duty on my guitars to make sure that I&#8217;m happy with the way they play and sound.&#8221;<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][et_pb_testimonial author=&#8221;Pete Petty&#8221; background_layout=&#8221;light&#8221; _builder_version=&#8221;3.0.100&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cRob is the MAN! I trust Rob to take care of all of my guitars (electric and acoustic). He\u2019s as good as it gets!\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][et_pb_testimonial author=&#8221;Tim Collins&#8221; background_layout=&#8221;light&#8221; _builder_version=&#8221;3.0.100&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHands down one of the best fret guys around. I\u2019ve had Rob re-fret several guitars for me and his work is always impeccable.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; background_color=&#8221;#e3e3e3&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.0.101&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.101&#8243;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.0.101&#8243;]<\/p>\n<h2>Not All Used Guitars Are Created Equal<\/h2>\n<p>Who you buy from is just as important as what you buy! If you buy a guitar that hasn\u2019t been certified and set up by one of the best luthiers in the business, you simply don\u2019t know what you\u2019re getting. The used marketplace is flooded with instruments that have many years of neglect. Some conditions are nearly unrecoverable and repairs and replacements can range into the hundreds and thousands. At Sound Pure, we ensure that each instrument undergoes a comprehensive review, followed by a complete setup and fine tuning. We hold all our used instruments to the same standards as new ones, so you can buy with complete peace of mind.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image src=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/Bridge-Work.jpg&#8221; _builder_version=&#8221;3.0.101&#8243; \/][\/et_pb_column][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.0.101&#8243; prev_background_color=&#8221;#e3e3e3&#8243; next_background_color=&#8221;#e3e3e3&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_image src=&#8221;https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2018\/02\/Rob-Installing-Pickup.jpg&#8221; _builder_version=&#8221;3.0.101&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_column_inner type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.0.101&#8243;]<\/p>\n<h2>Brand New Guitars Require Attention, Too<\/h2>\n<p>Wood is organic. Whether it\u2019s seasonal adjustments or new wood settling, wood instruments require regular attention and care in order to perform at a world-class level. Many of the most respected manufacturers expect the dealer to take the guitar from good to great in the final setup. Even the most immaculate wood choices and build quality may still fail to deliver on a comprehensive, nuanced, and player-sensitive precision setup if they don\u2019t have professional eyes on them.\u00a0At\u00a0Sound Pure, our guitars don\u2019t go out the door unless they\u2019re right.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; background_color=&#8221;#e3e3e3&#8243; _builder_version=&#8221;3.19.5&#8243; prev_background_color=&#8221;#ffffff&#8221; module_id=&#8221;meet-our-luthier&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.19.5&#8243;]<\/p>\n<h2>Meet Our Luthier<\/h2>\n<p>Our entire team is made up of musicians,\u00a0and our luthier, Rob Sharer, is no exception! Rob is a multi-instrumentalist with decades of building and repairing under his belt, including extensive experience restoring vintage guitars. Get a glimpse of Rob\u2019s story and the skills involved in being a luthier in our brief biopic below.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.101&#8243; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_video src=&#8221;https:\/\/youtu.be\/O-jVgjVAZ-M&#8221; image_src=&#8221;\/\/i.ytimg.com\/vi\/O-jVgjVAZ-M\/hqdefault.jpg&#8221; _builder_version=&#8221;3.0.100&#8243; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_contact_form _builder_version=&#8221;3.22.4&#8243; title=&#8221;Contact Rob&#8221; success_message=&#8221;Thank you for your inquiry. Rob will get back to you shortly,&#8221; submit_button_text=&#8221;Submit&#8221; email=&#8221;rob.sharer@soundpure.com&#8221; text_shadow_horizontal_length=&#8221;text_shadow_style,%91object Object%93&#8243; text_shadow_vertical_length=&#8221;text_shadow_style,%91object Object%93&#8243; text_shadow_blur_strength=&#8221;text_shadow_style,%91object Object%93&#8243; title_text_shadow_horizontal_length=&#8221;title_text_shadow_style,%91object Object%93&#8243; title_text_shadow_vertical_length=&#8221;title_text_shadow_style,%91object Object%93&#8243; title_text_shadow_blur_strength=&#8221;title_text_shadow_style,%91object Object%93&#8243; form_field_text_shadow_horizontal_length=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; form_field_text_shadow_vertical_length=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; form_field_text_shadow_blur_strength=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; button_text_shadow_horizontal_length=&#8221;button_text_shadow_style,%91object Object%93&#8243; button_text_shadow_vertical_length=&#8221;button_text_shadow_style,%91object Object%93&#8243; button_text_shadow_blur_strength=&#8221;button_text_shadow_style,%91object Object%93&#8243; z_index_tablet=&#8221;500&#8243; custom_message=&#8221;NEW MESSAGE FROM LUTHIER PAGE CONTACT FORM &#8211; From: %%Name%% Email: %%Email%% Phone: %%Phone%% Message: %%Message%%&#8221;][et_pb_contact_field field_title=&#8221;Name&#8221; field_type=&#8221;input&#8221; field_id=&#8221;Name&#8221; required_mark=&#8221;on&#8221; fullwidth_field=&#8221;off&#8221; _builder_version=&#8221;3.22.4&#8243; \/][et_pb_contact_field field_title=&#8221;Email Address&#8221; field_type=&#8221;email&#8221; field_id=&#8221;Email&#8221; required_mark=&#8221;on&#8221; fullwidth_field=&#8221;off&#8221; _builder_version=&#8221;3.22.4&#8243; \/][et_pb_contact_field _builder_version=&#8221;3.22.4&#8243; field_id=&#8221;Phone&#8221; field_title=&#8221;Phone&#8221; field_type=&#8221;input&#8221; checkbox_checked=&#8221;off&#8221; checkbox_options=&#8221;%91{%22value%22:%22%22,%22checked%22:0}%93&#8243; radio_options=&#8221;%91{%22value%22:%22%22,%22checked%22:0}%93&#8243; select_options=&#8221;%91{%22value%22:%22%22,%22checked%22:0}%93&#8243; min_length=&#8221;0&#8243; max_length=&#8221;0&#8243; allowed_symbols=&#8221;all&#8221; required_mark=&#8221;off&#8221; conditional_logic=&#8221;off&#8221; conditional_logic_relation=&#8221;off&#8221; conditional_logic_rules=&#8221;%91{%22field%22:%22name%22,%22condition%22:%22is%22,%22value%22:%22%22}%93&#8243; link_option_url_new_window=&#8221;off&#8221; use_background_color_gradient=&#8221;off&#8221; background_color_gradient_start=&#8221;#2b87da&#8221; background_color_gradient_end=&#8221;#29c4a9&#8243; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;180deg&#8221; background_color_gradient_direction_radial=&#8221;center&#8221; background_color_gradient_start_position=&#8221;0%&#8221; background_color_gradient_end_position=&#8221;100%&#8221; background_color_gradient_overlays_image=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221; background_size=&#8221;cover&#8221; background_position=&#8221;center&#8221; background_repeat=&#8221;no-repeat&#8221; background_blend=&#8221;normal&#8221; allow_player_pause=&#8221;off&#8221; background_video_pause_outside_viewport=&#8221;on&#8221; fullwidth_field=&#8221;off&#8221; form_field_text_shadow_style=&#8221;none&#8221; form_field_text_shadow_horizontal_length=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; form_field_text_shadow_vertical_length=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; form_field_text_shadow_blur_strength=&#8221;form_field_text_shadow_style,%91object Object%93&#8243; box_shadow_style=&#8221;none&#8221; box_shadow_horizontal=&#8221;box_shadow_style,%91object Object%93&#8243; box_shadow_vertical=&#8221;box_shadow_style,%91object Object%93&#8243; box_shadow_blur=&#8221;box_shadow_style,%91object Object%93&#8243; box_shadow_spread=&#8221;box_shadow_style,%91object Object%93&#8243; hover_transition_duration=&#8221;300ms&#8221; hover_transition_delay=&#8221;0ms&#8221; hover_transition_speed_curve=&#8221;ease&#8221; \/][et_pb_contact_field field_title=&#8221;Message&#8221; field_type=&#8221;text&#8221; field_id=&#8221;Message&#8221; required_mark=&#8221;on&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;3.22.4&#8243; \/][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Sound Pure Luthier Certification Process? Only the most comprehensive inbound analysis and setup of any business in the industry! Because instruments are not boxed goods and should never be treated as such, our luthier, Rob Sharer, makes sure that every instrument that goes out the door is in top shape and worthy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h2>What Is the Sound Pure Luthier Certification Process?<\/h2><p><span style=\"font-weight: 400;\">Only the most comprehensive inbound analysis and setup of any business in the industry! Because instruments are not boxed goods and should never be treated as such, our luthier, Rob Sharer, makes sure that every instrument that goes out the door is in top shape and worthy of its world-class status. This means checking thoroughly for structural integrity, condition, neck straightness and angle, fret condition (wear, levelness, degree of polish), action height and consistency, electronics function, whether the nut is slotted to the correct depth and gauge, and more.<\/span><\/p><h2><img class=\"aligncenter size-full wp-image-2143\" src=\"https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2017\/12\/Luthier-Testimonial1-and-Rob.jpg\" alt=\"Luthier-Testimonial1-and-Rob\" width=\"700\" height=\"400\" \/><\/h2><h2>Beauty Is More Than Lacquer-Deep<\/h2><p><span style=\"font-weight: 400;\">It should\u00a0go without saying that we love beautiful guitars, but it\u2019s about a lot more than that. A fretted instrument is first and foremost about playability and resonance. The most beautiful instrument in the world is only as good as\u00a0its underlying function as a highly precise musical instrument. So as musicians and performers ourselves, we sell 'em the way we want to own 'em.<\/span><\/p><h2>Not All Used Guitars Are Created Equal<\/h2><p><span style=\"font-weight: 400;\">If you buy a guitar that hasn\u2019t been certified and set up by one of the best luthiers in the business, you simply don\u2019t know what you\u2019re getting. Who you buy from is just as important as what you buy! The used marketplace is flooded with instruments that have many years of neglect. Some conditions are nearly unrecoverable and repairs and replacements can range into the hundreds and thousands. Virtually all shops take the trade-in and hang it on the wall, but at Sound Pure, we ensure that each instrument undergoes a comprehensive review, followed by a complete setup and fine-tuning. We hold all our used instruments to the same standards as new ones, so you can buy with complete peace of mind!<\/span><\/p><p><img class=\"aligncenter size-full wp-image-2151\" src=\"https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2017\/12\/Luthier-Testimonial_4.jpg\" alt=\"Luthier-Testimonial_4\" width=\"700\" height=\"120\" \/><\/p><h2>Meet Our Luthier<\/h2><p><span style=\"font-weight: 400;\">Our entire team is made up of musicians,\u00a0and our luthier, Rob Sharer, is no exception! Rob is a multi-instrumentalist with decades of building and repairing under his belt, including extensive experience restoring vintage guitars. Get a glimpse of Rob's story and the skills involved in being a luthier in our brief biopic below.<br \/> <script src=\"https:\/\/cdn.jsdelivr.net\/afterglow\/latest\/afterglow.min.js\" type=\"text\/javascript\"><\/script><br \/> <video id=\"myvideo\" class=\"afterglow\" width=\"700\" height=\"394\" data-youtube-id=\"O-jVgjVAZ-M\"><\/video><\/span><\/p><p><img class=\"aligncenter size-full wp-image-2164\" src=\"https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2017\/12\/Luthier-Testimonial_3.jpg\" alt=\"Luthier-Testimonial_3\" width=\"700\" height=\"144\" \/><\/p><h2>Brand New Guitars Require Attention, Too<\/h2><p><span style=\"font-weight: 400;\">Wood is organic. Whether it's seasonal adjustments or new wood settling, wood moves and changes over time, requiring regular attention and care in order to perform at a world-class level. Many of the most respected manufacturers expect the dealer to take the guitar from good to great in the final setup. Even the most immaculate wood choices and build quality may still fail to deliver on a comprehensive, nuanced, and player-sensitive precision setup if they don't have professional eyes on them.\u00a0In an effort to save money in an increasingly competitive market, some dealers cut out this critical phase, but at\u00a0Sound Pure, our guitars don't go out the door unless they're right.<\/span><\/p><p><img class=\"aligncenter size-full wp-image-2166\" src=\"https:\/\/www.soundpure.com\/a\/wp-content\/uploads\/2017\/12\/LuthierTestimonial4and5.jpg\" alt=\"LuthierTestimonial4and5\" width=\"700\" height=\"400\" \/><\/p><h2>\u00a0<\/h2>","_et_gb_content_width":"","spay_email":"","footnotes":""},"class_list":["post-2100","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luthier Certification at Sound Pure - Sound Pure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luthier Certification at Sound Pure - Sound Pure\" \/>\n<meta property=\"og:description\" content=\"What is the Sound Pure Luthier Certification Process? 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Because instruments are not boxed goods and should never be treated as such, our luthier, Rob Sharer, makes sure that every instrument that goes out the door is in top shape and worthy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Sound Pure\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T21:58:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.soundpure.com\/a\/#website\",\"url\":\"https:\/\/www.soundpure.com\/a\/\",\"name\":\"Sound Pure\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.soundpure.com\/a\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#webpage\",\"url\":\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/\",\"name\":\"Luthier Certification at Sound Pure - Sound Pure\",\"isPartOf\":{\"@id\":\"https:\/\/www.soundpure.com\/a\/#website\"},\"datePublished\":\"2017-12-06T21:27:05+00:00\",\"dateModified\":\"2019-06-26T21:58:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.soundpure.com\/a\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Luthier Certification at Sound Pure\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Luthier Certification at Sound Pure - Sound Pure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/","og_locale":"en_US","og_type":"article","og_title":"Luthier Certification at Sound Pure - Sound Pure","og_description":"What is the Sound Pure Luthier Certification Process? Only the most comprehensive inbound analysis and setup of any business in the industry! Because instruments are not boxed goods and should never be treated as such, our luthier, Rob Sharer, makes sure that every instrument that goes out the door is in top shape and worthy [&hellip;]","og_url":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/","og_site_name":"Sound Pure","article_modified_time":"2019-06-26T21:58:26+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.soundpure.com\/a\/#website","url":"https:\/\/www.soundpure.com\/a\/","name":"Sound Pure","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.soundpure.com\/a\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#webpage","url":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/","name":"Luthier Certification at Sound Pure - Sound Pure","isPartOf":{"@id":"https:\/\/www.soundpure.com\/a\/#website"},"datePublished":"2017-12-06T21:27:05+00:00","dateModified":"2019-06-26T21:58:26+00:00","breadcrumb":{"@id":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.soundpure.com\/a\/luthier-certification-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.soundpure.com\/a\/luthier-certification-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.soundpure.com\/a\/"},{"@type":"ListItem","position":2,"name":"Luthier Certification at Sound Pure"}]}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Pa4nbD-xS","jetpack-related-posts":[{"id":7959,"url":"https:\/\/www.soundpure.com\/a\/guitar-and-drum-store-downtown-durham-nc\/","url_meta":{"origin":2100,"position":0},"title":"Sound Pure Guitar and Drum Store in Durham, NC","date":"March 19, 2020","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3980,"url":"https:\/\/www.soundpure.com\/a\/build-custom-drums-guitars-amps-with-us\/","url_meta":{"origin":2100,"position":1},"title":"Build Your Custom Drum Kit, Guitar, or Amp with Us","date":"May 17, 2018","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9571,"url":"https:\/\/www.soundpure.com\/a\/news-archive\/sales-tax-policy\/","url_meta":{"origin":2100,"position":2},"title":"Sales Tax Policy","date":"June 5, 2024","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.soundpure.com\/a\/wp-content\/uploads\/2020\/07\/Back-Photo-W-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11406,"url":"https:\/\/www.soundpure.com\/a\/gearconditionexplained\/","url_meta":{"origin":2100,"position":3},"title":"Auto Draft","date":"March 11, 2025","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1626,"url":"https:\/\/www.soundpure.com\/a\/careers-2\/","url_meta":{"origin":2100,"position":4},"title":"Careers","date":"December 22, 2015","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9065,"url":"https:\/\/www.soundpure.com\/a\/meet-toby-falvo\/","url_meta":{"origin":2100,"position":5},"title":"Meet Toby Falvo","date":"March 31, 2023","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/pages\/2100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":53,"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/pages\/2100\/revisions"}],"predecessor-version":[{"id":7591,"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/pages\/2100\/revisions\/7591"}],"wp:attachment":[{"href":"https:\/\/www.soundpure.com\/a\/wp-json\/wp\/v2\/media?parent=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}